Shoe-of-the-day: END

END footwear is not completely eco-friendly but they are an athletic footwear company that is bringing "design, manufacturing, and materials under the microscope to examine the steps required" to become fully sustainable. (Click on the pics on their main page to learn more about them). I love companies that do this, analyzing how to make existing products better in a sustainable way. And I like the design - a good balance of bright colors w/ running shoe practicality.

Check out the neato PDF showing where all the materials came from.